HOW WE STARTED
Battle Ax Sports' mission is to equip athletes and coaches to achieve their full potential through mindset, faith, and performance. Tim Cole and Ashley Cole met through their high school athletic programs in 2007. While athletics were a big part of their life, they took on more important roles as Mother and Father one year later.
After 6 years of military service, 2 years of federal service, 2 years of project management consulting, 8 years of corporate America, 3 college degrees, 6 certifications, and 14 years of work - Tim and Ashley saw that the fruits of their labor had not produced the level of success they desired for their family.
In pursuit of reaching their own potential and higher purpose, Tim and Ashley's thoughts returned to where they had met and what they had been so greatly influenced by growing up - sports! As Christians of renewed faith, they seek to make a difference in the sporting community like no other sports brand has done before!
Battle Ax Sports was launched in May of 2021, offering their customers premium wood baseball bats and daily inspirational scripture! Today, Battle Ax Sports is a multi product and multi service vessel that helps individuals and teams from an all-encompassing perspective: mindset, faith, and performance. Tim and Ashley have learned that seeking to reach your full potential requires intentional and continual growth in all three of these areas.
WHAT WE BELIEVE IN
MISSION
Equipping athletes and coaches to achieve their full potential through mindset, faith, and performance.
VISION
Our vision is to equip 1 million people in 10 years.
MEET OUR TEAM
The Battle Ax Sports team is excited to equip our community to achieve their full potential!
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Ashley Cole
Cofounder, Owner
Tim Cole
Cofounder, Operations & Development
Aden Cole
Athlete, Graphic & Web Design
WE ARE EQUIPPED
"Now may the God of peace, who brought again from the dead our Lord Jesus, the great shepherd of sheep, by the blood of the eternal covenant, equip you with everything good that you may do his will, working in us that which is pleasing in his sight, through Christ Jesus, to whom be the glory forever and ever. Amen."
Hebrews 13:20-21
Our Values
INSPIRATIONAL
We show up every day seeking to create meaningful impacts that make our team and our customers feel confident and inspired to chase their full potential and achieve their goals. Having an inspirational mindset helps make that possible.
DICIPLINED
We do the things we say we’re going to do, without exception. This dedication to discipline starts at the individual level. But we don’t just think or talk about discipline, we pursue it through our actions. At Battle Ax Sports, we are continuously learning, innovating, and growing to reach and then further stretch our potential. That’s how we make ourselves better. That’s how we make our community better.
ACCOUNTABLE
Accountability is central to success. We hold ourselves and our clients highly accountable to their goals — because that’s how they’re achieved. True growth doesn’t happen by accident. We believe that accountability yields extraordinary results.
TRANSPARENT
We have a big God; therefore, we are an organization that has big goals. Breakdowns in communication can result in a failure to achieve those goals, so in order to prevent that from happening, our team has full transparency — across our team, our customers, and other organizational partners — so that we can prioritize the work we do in order to get closer to achieving our goals.
ALIGNED
Battle Ax Sports can’t grow if our team members aren’t serious about their own personal, professional, and financial growth. When we’re all in alignment about goals, opportunities, areas of improvement, we can all win. Our teams, our clients, our entire organization is poised to win when we approach our business with an aligned mindset.
RESULTS
Our clients buy our products and hire us to help them maximize their performance, so every product we create, every service offering we provide is designed to do one thing: deliver results. Being results-oriented as a core value focuses our thinking and helps us make good decisions when we’re in the development stage of anything that we produce.